On February 26, at 2:00 pm, PolObs will hold the 2CN-CLab Talk: “Strategic communication for networked cultural projects and the 2030 Agenda” with the professor and researcher José Gabriel Andrade.
This presentation is part of the project “Culture and Development: cultural projects and the 2030 Agenda” and its main focus is to (re) discover cultural activities as a communication strategy and tool for the 2030 Agenda, whether in face-to-face communication or mediated by communication technologies. The notions of attracting audiences will be addressed through Strategic Communication; the analysis and reflection of the cultural communication plan mediated by technologies and the analysis of digital communication in cultural activities.
José Gabriel Andrade is an assistant professor at the University of Minho, a researcher at CECS, a member of the European COST Network and a member of the Portuguese Association of Communication Sciences Sopcom. He is interested in studies in the areas of Organizational Communication and New Information and Communication Technologies.
The event will be broadcast via Zoom.