A special volume of the Comunicação e Sociedade journal has just been launched, dedicated to the theme “Advanced public relations studies“.
This volume of the CECS journal was in charge of Teresa Ruão and Ana Belén Fernández-Souto. In the introductory note, they mention that they propose to “present a collection of articles on the studies of advanced public relations that seek a better under-standing of the theory and practice of contemporary public relations, making possible some conclusions about PR research and profession in the early 21st century”.
The editors also explain that, with this special volume, “the purpose was to promote the debate on ‘the core of advanced public relations capabilities’, which, according to Verčič, Van Ruler, Bütschi e Flodin (2001, p. 380), are its reflective and educational roles (as pointed out in a study on PR in Europe). Thus, succeeding Verčič et al. (2001) proposal, this special volume discusses the ability of public relations to concur for the construction of socially relevant standards and values and for the communicative education of internal publics in contemporary organizations, as citizens within our communities. The aim of this publication was, than, to highlight, amongst traditional PR functions of management and communication planning, a stronger social dimension, which was entitled as ‘advanced’. To this purpose, another one was added: to explore linguistic and cultural idiosyncrasies, which resulted from the participation in this edition of researchers from different countries of the Ibero-American universe.