On November 12, Teresa Mendes was at the University of Minho to participate in an open class of the Master in Communication Sciences on “Market and trend studies: know to communicate”.
The HDL-Business Building associate partner and marketing expert professor talked about the importance of knowing the market and the tools available to learn more about potential customers and audiences in terms of communication.
For InOutScience, Teresa Mendes gave a brief explanation of her open class and introduced the concept of cool hunting.
Degree in Economics, Teresa Mendes has an Executive MBA in Marketing and a Master in Marketing from UCP. She is currently a doctoral student at Rey Juan Carlos University in Madrid. Certified consultant and trainer in the areas of management, specialization in marketing, communication and internationalization, Teresa Mendes, by invitation, teaches subjects such as communication management, advertising and market research.