PhD in Communication Sciences, by the University of Minho, in 2013, Ana Melo is a Lecturer at the Communications Sciences Department of the Institute of Social Sciences in the University of Minho, where she teaches Advertisment and Scriptwriting assignatures.

She studies adverstisement, citizens’ participation in the media, territorial and branding communication processes. In terms of her connections with scientific assocations, she is a member of Sopcom – The Portuguese Assocation for Science Communication Scholars -, and vice-chair of the Participatory Communication Research of IAMCR. She was chair of Organisational and Strategic Communication Section of the ECREA – European Communication Research and Education Association.