Lecturer in the Department of Communication Sciences it the Institute of Social Sciences, University of Minho, Helena Pires got her PhD in Communication Sciences, in 2007, by the University of Minho. She teaches in the field of Advertising, Cyberculture and Semiotics.

Helena Pires has been researching on urban landscape and visual culture. She is currently the co-ccordinator of the project “Landscapes, Culture and Arts of Contemporaneity”.