Paula Ribeiro has a PhD in Communication Sciences from University of Minho, in strategic inter-organizational communication; Doctoral Program in Information and Communication Sciences from University of Santiago de Compostela, Espanha. BA in Business Development from the Catholic University of Braga and a degree in Philosophy from the Catholic University of Lisbon.

University assistant at the University Fernando Pessoa, 1991 to 1999, lecturer of “Public Relations Technics”, “Institucional Public Relations”, “Advertising and communication management”, “Public Relations Agency”. Also teaches “Organizational Communication” at the University of Minho.

Entrepeneur and consultant in organizational communication since 1992.