PhD in Child Studies, by the University of Minho in 2004, Sara Pereira is a Senior Lecturer and Director of the Department of Communication Sciences in the University of Minho

She carries out a research agenda that includes audience studies, communication and citizenship and media literacy, which are at the core of her teaching activity, as well. In Sopcom, the Portuguese Association for Science Communication Scholars, Sara Pereira is the chair of the Working Group ‘Communication and Education’, participating also as a member of ECREA and IAMCR, in an international level.