Ph.D. in Communication Sciences by the University of Minho, in 2008, is Senior Lecturer in the Communication Sciences Department in the Institute of Social Sciences of the University of Minho. Teresa Ruão is Vice-President of ICS and President of the Pedagogical Board.
She studies communication processes in organizations, health communication, branding and public relations. Ruão participated in the formation of the Portuguese Association of Communication Sciences’ Scholars (Sopcom), in 1997. She keeps regular academic connections with ECREA and ICA, thus often evaluating abstracts for the congresses of both scientific associations.
She has published A Organização Comunicativa: teoria e prática em Comunicação Organizacional (2016) and Marcas e Identidades – Guia da Concepção e Gestão das Marcas Comerciais (2006).