PhD in Communication Semiotics, by the University of Minho, Zara Pinto-Coelho is a Senior Lecturer in the University of Minho, where she has been teaching in the fields of discourse studies and visual studies, pragmatics of human communication, social semiotics and sociology of communication. She is the coordinator of the research group “Cultural Studies” in the CECS.

Her main research interests include news discourse on health, sexuality and gender discourses in women’s magazines and environmental policies discourses, as well as critical analysis of the discourses and ideologies fostered by several drug prevention campaigns.