Carla Cerqueira, Sara I. Magalhães, Anabela Santos, Rosa Cabecinhas e Conceição Nogueira (Eds.)
2014 | Braga: CECS
As public opinion makers, the media play a fundamental role in the (re) construction of identities and (inter) subjectivities, so the incorporation of issues related to gender equality into their organizational practices becomes extremely important. Public attention in media (informative) and in relation to (gender) gender equality is not recent. At the Fourth World Conference on Women, at the adoption of the Beijing Declaration and Platform for Action (1995), the emphasis was placed on the reduced importance of media organizations to gender issues (UN, 1995). In the European context, the Council of Europe Strategy for the Promotion of Gender Equality (2014-2017) encourages the dissemination of journalistic content that promotes gender equality and the balanced participation of women and men in media organizations, decision-making. In Portugal, the V National Plan for Gender Equality, Citizenship and Non-Discrimination (2014-2017) contemplates the media as a strategic area, calling for the training of gender professionals, content, as well as the promotion of gender equality among the media.