Forty-two years after the initiative that gave rise to the current European Union action entitled “European Capitals of Culture” (action) was launched and whose guidelines are defined until the year 2033, Portugal will, after Lisbon 1994, Porto 2001 and Guimarães 2012, have another city with the title of European Capital of Culture. The action aims to develop an annual cultural program with a strong European dimension, which, among others, integrates the participation of artists and local cultural organizations and which contributes to expanding access and participation in culture.
Removing some investigations carried out with the main purpose of obtaining academic degrees (master’s or doctorate) and some studies of major cultural events, organizations and municipalities, in particular, the analysis of cultural audiences is not yet a practice anchored in Portugal.
For all these reasons, POLObs considers it relevant and pertinent that the municipalities that are preparing the candidacy for CEC2027 have a profound portrait of their cultural audiences.
Sharing the same perspective, in the context of the Braga Cultura 2030 strategy and Braga’s candidacy for the European Capital of Culture 2027, the Municipality of Braga commissioned POLObs to conduct a study of audiences with the following objectives:
• analyze the strategies of equipment and cultural events anchor for dialogue, involvement, loyalty, attracting and training audiences;
• outline the profile of cultural audiences in the municipality of Braga;
• identify potential audiences in the territory;
• study the degree of satisfaction with municipal cultural dynamics.
Among the different data collection instruments, we highlight the online questionnaire survey, which has been available for completion since August 1, 2020.
More information about the project can be found here.