Casa do Conhecimento Talks: “Between Noise and Impact: critical approaches to communication consulting practice”

On 27 October, at 6 p.m., the House of Knowledge, in the B-Lounge of the University of Minho, will host another conversation, this time on the theme ‘Between Noise and Impact: critical approaches to the practice of communication consulting’. The speaker will be André Carvalhal, who lays his proposal like this: “We live in a time of excess: information, stimuli, narratives that compete for our attention every second. In this scenario, communication becomes not only a strategic tool, but a vital necessity for brands, businesses and people who want to be heard in a genuine way. In this presentation, we will reflect on how to construct messages that cut through the noise, create consistent and relevant dialogues, and adopt a form of communication that is not lost in the rush, but is anchored in purpose, clarity, and impact.”

André Carvalhal is a Brazilian best-selling author with seven published books, specialising in marketing, behaviour, and sustainability. He has twice been a speaker at TEDx. He is a consultant for major brands, including Disney, Coca-Cola and FARM Rio. He contributes to newspapers and magazines such as MIT Technology Review, Vogue and Revista Ela, from the newspaper O Globo. He is the presenter of Nat Geo Podcast, from National Geographic Brazil.

The session is free to attend.

[Posted: 29-09-2025]