Createlab- 2nd edition of ‘Mentes Luminosas’ with João Miguel Lopes

The second edition of Createlab’s Mentes Luminosas project kicks off on January 14 at 6 pm, with a masterclass on ‘Storytelling in Brand Communication Strategy’ with Professor João Miguel Lopes (ISCA – University of Aveiro).

The following topics will be covered:
– Storytelling as a strategic brand communication concept;
– The Purpose of the Brand in the construction of the narrative;
– Variables for developing a brand storytelling strategy.

Mentes Luminosas is a CreateLab project that aims to promote the integration of communication professionals into the academic world. The initiative seeks to address Communication as a scientific and professional area, to promote this area of research in a more emphatic and transversal way, in a format that promotes debate with the most varied perspectives and creates a culturally dynamic Lusophone network.

The event is free and will be broadcast online via Zoom, the link will be available in Createlab’s Instagram bio
Registration is required and can be done here

[Posted:08-01-2025]