The IAMCR 2017 conference was held in Cartagena, Colombia. In addition to the strong participation of CECS researchers (who started at pre-conferences), the plenary session coincided with the closing ceremony of the event, where Helena Sousa, as a guest on behalf of Europe, 60 years of the IAMCR and highlighted Denis McQuail, recently deceased. Helena Sousa was very critical regarding the discrepancy between the field of investigation of the Social Sciences and, for example, Horizon 2020.