The CECS Permanent Seminar on Communication and Diversity (SPCD) promoted last March the 6th, a session under the theme “Generations, Media and Diversities”. The initiative, held at Engineering Hall I, was invigorated around the “Age, Generation and the Media” article by Göran Bolin and Eli Skogerbø (2013), and around the Ashton Applewhite’s TedTalk “Let’s End Ageism”.