InOutScience is a new knowledge sharing rubric created by CECS, in which guest researchers comment on current news in the area in which they are specialized.
Elaine Vianna was the first guest. Last September 26 she gave a workshop on “The Trademark Registration System as a Communication and Management Tool”. For the new CECS section, Elaine presented the key points of the workshop and commented on two news items on the topic: the first about the dispute between the Ikea and Kitea brands, the second about the Continent brand, from Sonae in Portugal, and the brand Continent, from Carrefour in Spain.
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