CreateLab is a laboratory creative agency that aims to develop innovative integrated communication solutions, applied to academic projects as well as initiatives from the wider community. It reconciles the consistency of the investigation with the pedagogical projects of the courses of communication sciences. In this way, Createlab welcomes undergraduate and master students in an internship system and tutored by researchers. CreateLab’s activity is developed through the following laboratories: StrategicLab, DigitaLab, Audio & VideoLab, AdLab and PR & NewsLab. Once implemented, communication actions can give rise to theoretical problematization, from the perspective of the social sciences.