Graduated in Public Relations from University Fernando Pessoa – Porto, graduated in Advertising and Public Relations, Master and PhD in Communication Sciences from the Autonomous University of Barcelona. Doctorate Scholarship of the FCT. He is currently completing his PhD in ICS at the University of Minho.

Lecturer at several institutions of higher education: Fernando Pessoa University – Porto, Miguel Torga Higher Institute – Coimbra, Superior School of Education and Business School of the Polytechnic Institute of Viana do Castelo, University of Trás-os-Montes and Alto Douro where he was deputy director of the 1st and 2nd cycles in Communication Sciences) and University Portucalense – Porto.

As a result of research work has as the following scientific production: several scientific articles in national and international journals with and without peer review, as well as pedagogical manuals, e-books and book chapters.