Graduated in Social Communication – Advertising and Publicity from the Federal University of Espírito Santo (1985). Professor at the Federal University of ES, away since 2018, to pursue the PhD Program in Communication Sciences, at the University of Minho, in Braga, Portugal.

He has experience in communication, focusing on Social Communication, mainly in advertising, marketing, communication, communication plan and brands. Besides teaching, he is also a businessman in Brazil.