José Gabriel Andrade

José Gabriel Andrade is an Associate Professor with tenure in the Department of Communication Sciences at the Institute of Social Sciences, University of Minho, where he teaches and conducts research in the fields of Organisational and Strategic Communication. He is a researcher at the Centre for Communication and Society Studies, where he leads the Strategic Communication, Organisations and Territories Research Group. He holds a European PhD in Communication Sciences from the Portuguese Catholic University (2015) and a Master’s degree in Communication, Organisation and New Technologies from the same institution, supported by the European Union’s Alban Programme.
Throughout his career, he has held academic and scientific management roles, serving on the Management Committee for the Institute of Social Sciences’ Crisis Communication Plan in the context of COVID-19. Between 2020 and 2026, he served as coordinator of the Casa do Conhecimento Cultural Unit at the University of Minho. He was a member of the Cultural Council of the University of Minho between 2021 and 2025. He has served as Erasmus coordinator for the Department of Communication Sciences since 2019. He is also a member of the Scientific Council of the Centre for the Study of Portuguese-Speaking Peoples and Cultures at the Portuguese Catholic University.
He has maintained active participation in national and international scientific networks and associations. He is a member of SOPCOM – the Portuguese Association of Communication Sciences, where he coordinated the Working Group on Organisational and Institutional Communication between 2017 and 2023. He is also a member of the European COST Network, ECREA – European Communication Research and Education Association, IAMCR – International Association for Media and Communication Research, and ASSIBERCOM – Ibero-American Communication Association, where he coordinates DTI 9 – Organisational Communication Studies.
In the context of internationalisation, he is a visiting lecturer at institutions in the Ibero-American region, notably at the Complutense University of Madrid, the University of Montevideo and the Federal University of Bahia.
Alongside his academic work, he has been working professionally in the field of Organisational and Strategic Communication since 2002, having served as a communications advisor and consultant to public and private organisations in Portugal and Brazil. He also acts as an evaluator for the European Union in the field of Social Sciences.
He leads funded research projects in the fields of Smart Buildings and human interactions with artificial intelligence. He has been the coordinator of the Workshop on Digital Marketing and Communication, Technologies, and Applications at the World Conference on Information Systems and Technologies since 2022.