PhD in Communication Sciences by the University of Minho, in 2009, Luísa Magalhães is a Lecturer in the Portuguese Catholic University, in Braga.

Her studies include the relationship between advertisment, children and television, as well as the social responsability within business corporations. She has been teaching several assignatures in the university scope, from Semiotics to Communication Theories and also Strategic Communication. In terms of the membership to scientific assocations, she is part of the Toy Research Association board and Sopcom, which participated in the founding team.

Research group: Communication, Organisations and Social Dynamics