Mateus Luan Dellarmelin holds a PhD in communication sciences from the University of Minho. He also has a master’s degree in administration from IMED Business School and a bachelor’s degree in advertising from the University of Passo Fundo. He has experience and interest in the fields of Communication and Administration, focusing primarily on topics related to digital culture, strategic communication, marketing, and sustainability. He collaborates with the Research Group on International Communication and its Interfaces with Culture and Power in Organizations (UFSM, Brazil) and is part of the Brazilian team of the Latin American Communication Monitor (EUPRERA).