She has a degree in Management from the University of Minho, an MBA in Management from the Atlantico Business School and a Master’s degree with the thesis “Media in fashion brand management”. She is currently studying for a PhD in Communication Sciences at the University of Minho.

For 8 years, she was responsible for marketing and communications in a business group; since 2010, she has been running her own business – Casa Académica/Braga – where she has taken on its complete management. From 2019 to the present she has been a guest assistant at IPCA – Polytechnic Institute of Cávado and Ave where she teaches: Fundamentals of Management; Principles of Management; Organisational Development; Entrepreneurship and Business Creation; Marketing and Entrepreneurship and Sociology of Communication. At IPAM – Instituto Português de Administração e Marketing he teaches: Marketing Intelligence Tools and E-commerce and online shop management.