Rodrigo Engelbert is a PhD student in the Postgraduate Programme in Communication at the Federal University of Paraná (Brazil) and a professor at the Pontifical Catholic University of Paraná.
He researches advertising creation, especially the training and work of advertising copywriters. In his thesis, he investigates the transformations and impacts that the work and creative process of professional copywriters have undergone as a result of changes in the field, the emergence of new technologies and business models and the arrival of artificial intelligence tools.
At CECS he will do a PhD internship from September 2023 to February 2024, supervised by Ana Duarte Melo.
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