PhD student with a Master’s degree in Language Sciences, a postgraduate qualification in MBA Business Management and a degree in Fashion Design from the Universidade do Sul de Santa Catarina – UNISUL. She currently teaches undergraduate courses in Fashion Design, Interior Design, Graphic Design, Journalism and Architecture and Urbanism at the Universidade do Sul de Santa Catarina – UNISUL. She is a researcher in the Imaginary and Everyday Life research group in the Language and Culture research line. She studies and develops scientific projects in the areas of: Social Imaginary, Art, Culture, Fashion, Postmodernity and Social Phenomena. She works on extension projects with academics from different areas of expertise, on topics such as: Branding and digital positioning of Personal Brands. Lecturer with honourable mention. Capes scholarship holder for the Sandwich Doctorate Abroad Programme. Visiting Researcher at the University of Minho, Portugal.