The new volume of the journal Comunicação e Sociedade on “Advertising and Sustainable Development”, edited by Sara Balonas, Sónia Silva and Isabel Ruiz-Mora, has just been launched.
According to the authors, “it is proposed to consider advertising as a discourse that derives its power from its capacity to produce and reproduce the meaning of a culture and a society. With remarkable speed and clarity, it generates instant portraits, akin to polaroids, where everyone either recognises themselves or prefers not to”.
“What does advertising show us? For many, advertising is still primarily associated with consumption, representing everything that drags us towards the apocalypse as the effects of climate change become more tangible. Hence, this thematic edition — “Advertising and Sustainable Development” — seems to announce visions of advertising’s unsustainability. However, this issue prompts us to adopt a different perspective: to explore the relationship between two concepts, breaking down the apparent antagonism and shedding light on both the contributions and challenges of advertising”, they explain.
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