New PhD in Communication Sciences : Ana Sofia Gomes

Ana Sofia da Silva Gomes’s PhD Viva in Communication Sciences took place on 22 June 2026, at 2.00 pm, in the Lecture Hall of the Institute of Social Sciences at the University of Minho.
The thesis, supervised by Teresa Ruão and José Gabriel Andrade, is entitled “Personal Brands and the Challenges of Human Communication: How Does Strategic Communication Create ‘Brand People’?”

The examination board, chaired by Felisbela Lopes, was composed of:
– Teresa Ruão, Full Professor in the Department of Communication Sciences at the Institute of Social Sciences, University of Minho;
– Mafalda Eiró-Gomes, Coordinating Professor at the School of Media and Communication, Lisbon Polytechnic Institute;
– Manuel Serra da Fonseca, Coordinating Professor at the School of Business Sciences, Viana do Castelo Polytechnic Institute;
– Fátima Encarnação Marques Dias Soares, Associate Professor at the Faculty of Humanities, Portuguese Catholic University;
– Ana Melo, Assistant Professor in the Department of Communication Sciences at the Institute of Social Sciences, University of Minho.

[Posted: 22-06-2026]