The IAMCR PCR pre-Conference, ParticipAD | Participatory Advertising – A global approach with a Latin American focus, was organized by Ana Melo (CECS), at July 14, at Universidade Uniminuto (Bogotá), [IAMCR PCR – Participatory Communication Research].
The pre-conference brought together 13 communications and over 30 participants, on the 14th July, in the headquarters of Uniminuto, in Bogotá.
It was an intense and immersive day that joined the reflective and academic perspective with the disruptive testimony of multiple cases of the industry, civil society, and intervention art as participatory advertising phenomena.
Opening the event, Alejandro Bermudez, general creative of McCann Colombia, presented the famous “Balígrafo”, a bullet transformed into a pen with which the peace treaty was signed, putting an end to more than 50 years of conflict in Colombia.
Sara Balonas e Ana Duarte Melo (both from CECS) presented the communications “Advertising without a Code Bar: influencing the citizen” and “Advertising as a platform for Consumer-Citizen’ Participation and Citizenship”, respectively.
The final debate invited all participants to wrap up the seminar with keywords. An inspirational paradigm change into interventive, alternative and subversive advertising could sum it up.
The pre-conference was organized by the PCR with the collaboration of Uniminuto.
All information about IAMCR pre-conferences, here
About the pre-conference, here