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Comunicação, Culturas e Estratégias. IV Jornadas Doutorais Comunicação e Estudos Culturais

Zara Pinto-Coelho, Nelson Zagalo & Teresa Ruão (Eds.)

2016 | Braga: CECS


“Communication is always embedded in cultural contexts.” In a time dominated by the performativity, efficiency, and utility regimes (Martins, 2015), communication is increasingly thought and used strategically (Pinto-Coelho, 2005; The same goes for what we call culture. As George Yúdice (2006) tells us, culture, being more and more linked to the idea of resource or expedient, is all sectors of society, whether to solve sociopolitical problems or as an instrument that drives economic growth and job creation. ” [Introductory note]