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Igualdade ou Algo do Género… na Publicidade. Roteiro de Boas Práticas

Sara I. Magalhães, Carla Cerqueira & Ana Jorge

2014 | Braga

“This roadmap of best practices in the area of advertising, whose focus refers to gender equality, results from discussions with various social actors as well as the analysis of advertisements related to two magazines with impact in the Portuguese market, within the scope of the PubliDiversidade – Social representations and equality in the publicity of UMAR – Women’s Union Alternative and Response”.