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Introdução aos estudos de audiência

Pedro Portela

2019 | CECS - UMinho


“The manual ahead, which results from the adaptation of a part of Pedro Portela’s doctoral dissertation on radio reception, will be a reference for Communication Sciences’ students. Here, you can find an excellent base of study, which will help to understand the complexity of the audience(s), the importance of audiences for the field of communication and the media and the main research traditions of this Communication Sciences subarea”.