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Global Portuguese Language: Communicating in the Luso-Brazilian media landscap

José Gabriel Andrade

2021 | UMinho Editora


This paper proposes a theorisation on the global space of the Portuguese language within the information society framework. We have tried to analyse the Luso-Brazilian space within the network of networks – the Internet – examining the importance of the different media and the mobility provided by the digital media and the movement of business in the Portuguese language among the Luso-Brazilian space.

The Lusophone space is analysed from a Luso-Brazilian perspective focusing on the relationships prevailing in the globalised contemporary society. The work draws on a diverse theoretical corpus, based primarily on reflection about the phenomena of the Portuguese language in the Luso-Brazilian space, globalisation, information and communication technologies, and communication as a founder, producer and reproducer of reality. In this framework, we start by positioning the sociocultural tradition in communication sciences, with contributions from other research lines and studies from different scientific areas, exploring communication and the use of new information technologies as a context for a ‘global Portuguese language’. We seek to show, suggest and point out the relevance of new technologies, their use and the environment they created for communication in the Portuguese language in contemporary times. We present an analysis of Luso-Brazilian relations in the current society and the emergence of the ‘global Portuguese language’. This interpretative analysis of the results demonstrates the role of the Portuguese language as interface, context and communication vehicle when there is a greater interest in Portuguese culture and a transformation of Brazil.