Comunicação e Sociedade
[ISSN 2183-3575 (online) / ISSN 1645-2089 (print)] is a publication of the Communication and Society Research Centre of the Institute of Social Sciences of the University of Minho, edited by Moisés de Lemos Martins and funded by the Foundation for Science and Technology (FCT). Published since 1999, this journal has a rigorous scientific arbitration system and is published twice a year. It is indexed in different platforms and databases of scientific journals, both nationally and internationally.
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Sara Balonas, Sónia Silva & Isabel Ruiz-Mora
Vol. 45 | CECS | CECS
ISSN:1645-2089
We propose to consider advertising as a discourse that derives its power from its capacity to produce and reproduce the meaning of a culture and a society. With remarkable speed and clarity, it generates instant portraits, akin to polaroids, where everyone either recognises themselves or prefers not to.
What does advertising show us? For many, advertising is still primarily associated with consumption, representing everything that drags us towards the apocalypse as the effects of climate change become more tangible. Hence, this thematic edition — “Advertising and Sustainable Development” — seems to announce visions of advertising’s unsustainability. However, this issue prompts us to adopt a different perspective: to explore the relationship between two concepts, breaking down the apparent antagonism and shedding light on both the contributions and challenges of advertising.
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