Permanent Seminar discussed the audiences transition from television to on-demand video

On September 26th, at 2:30 p.m., in the Auditorium of Engineering II, was held the Permanent Seminar of Communication and Culture Policies “God save the King? A TV Globo in the era of video streaming “, with Luiz Fernando Silva.

The PhD in Communication and Culture from the School of Communication of the Federal University of Rio de Janeiro and a ex-employee of TV Globo focused his presentation on the reflection on the transition from television stream audiences to on-demand video. Luiz Fernando Silva sought to demonstrate how the Brazilian television market has changed in recent years, using the example of TV Globo’s adaptation to the Netflix project. The researcher said there is a “coexistence” that is not necessarily “friendly”.

“Netflix has achieved social status that is not a reflection of what it really is”, explained Luiz Fernando Silva. In turn, to respond to the entry into the market of this new project, TV Globo presented Globo Play in 2015.

Luiz Fernando Silva recalled, therefore, that the quality of content is different, even though both companies are competing for the attention of the same audience. For the researcher, “the Brazilian market is not very regulated and was not prepared” for a product like Netflix.