Seminar Sessions on Quantitative Content Analysis and Endnote

On March 15, two sessions took place in the scope of the Doctoral Seminars of Communication Sciences and Cultural Studies.

In the morning, at 10:00 a.m., in the ICS, João Gonçalves gave a debate on “Analysis of Quantitative Content”. Quantitative content analysis is one of the most widely used methods in the current academic context for studying media messages. In this session, participants were introduced to the basic principles of content analysis, the incorporation of this technique into research design and its practical application. Relevant concepts such as a codebook, sampling, and reliability among coders, as well as some techniques of data analysis were discussed. At the end of the session, participants were able to plan and execute a research project using quantitative content analysis. The seminar had the collaboration of Pedro Moura.

João Gonçalves is a lecturer at Erasmus University Rotterdam (The Netherlands) and a visiting researcher at the Center for Media Engagement (UT Austin, USA). He has been developing research with quantitative content analysis for some seven years in areas such as political communication, public participation, and artificial intelligence. He has recently been honored with China’s Qi-yuan research excellence award for his work on the media representations of artificial intelligence and has articles published in internationally projected journals such as the Journal of Applied Communication Research and Observatory (OBS *).

In the afternoon, Alberto Sá led a workshop on Endnote software. The Endnote Program is one of the most used bibliographic management programs and constitutes a valuable aid in the elaboration of the dissertation.

Doctorate in Communication Sciences, by the University of Minho, in 2012, Alberto Sá is an Assistant Professor of the Institute of Social Sciences of the University of Minho. He was director of the degree in Communication Sciences, where he teaches in the area of digital media and communication. Has developed research work on memory studies, in particular, the mediation of memory in the digital age. In 2013 he was co-leader of WG2 of the project ‘Action COST IS1205’ and member of the ‘Steering Committee’.

[Posted: 27-03-2019]